About the Innermost Brand
In 1999, Steve Jones and Russell Cameron gave up their jobs within design consultancy and furniture design to pursue a shared dream of a unique but diverse furniture and lighting brand. From their humble beginning in an old lighting factory in Wembley, North London, they had worked with designers from across the globe who called London their home. And even today they continue to embrace that vivid diversity, striving to be 'as British as London itself' – that is to say very British and yet highly adaptable and with a global vision. Their quirky and rebellious approach to design driven by high-spirited London culture. This is the story of a culture with greatly antagonistic qualities – on the other hand, classical English tradition and on the other, the heterogeneous elements, purveying taste and quality with a non-conformist attitude.